TAMPEREEN HORECATUKKU

Tampereen Horecatukku is a Tampere-based company that sells tableware and cutlery to restaurants, hotels and catering. I designed a visual identity for them, which they didn’t have from before. This included a logo, colors, typefaces, and guidelines all put in a graphic manual, which I then used to design business cards and a catalogue concept showcasing their products.

I went with a quite formal, refined, yet rounded shape and color scheme. The colors got inspiration from beverages (like red wine and beer), silver and a modern fresh interior.

The catalogue had to clearly note to which manufacturer the tableware belonged to, and this I solved by color categorising the sections and pages, and adding the logos of the manufacturer on every spread.

The whole product catalogue can be seen at and downloaded from